We are thrilled to unveil our Marketable Moments product suite which is set to revolutionize the programmatic landscape. After months of tireless dedication and creativity, our team is proud to introduce our new approach to finding the ideal Marketable Moment. The combination of our VRTCAL Intentr™, Audiences, and SDK Marketplaces makes VRTCAL a powerhouse one stop shop for achieving a slew of desired outcomes across omnichannel formats.
But that’s not all. Alongside all of our products, we’re also unveiling a refreshed brand identity that reaffirms the strength of being one of the few independent, profitable, and truly innovative SSPs in our industry. Our new logo, updated with a modern design and a vibrant color palette, embodies our commitment to pushing the boundaries of what’s possible within the programmatic pipes.
Our Shoppable offering provides brands insights and enhanced opportunities to engage with their customers. With VRTCAL Audiences, we’re empowering marketers to connect with their target audiences in more meaningful and impactful ways than ever before.
And let’s not forget about our SDK Marketplaces, which are poised to revolutionize how brands approach mobile advertising. These marketplaces offer unparalleled access to a diverse range of advertising opportunities, providing partners with the tools they need to succeed in today’s SPO driven landscape.
We couldn’t be prouder of our team for their relentless dedication and unwavering commitment to innovation. Together, we’re not just keeping pace with the industry; we’re setting the pace. We’re pushing boundaries, challenging conventions, and driving real results for our clients.
So here’s to the future of marketing, to innovation, and to the endless possibilities that lie ahead. Join us on this exciting journey as we continue to redefine what’s possible in AdTech.
Please reach out to your VRTCAL representative if you have any questions or need more information.
About VRTCAL Markets, Inc. (“VRTCAL”)
VRTCAL is a transparent SSP focused on Demand-Path Optimization, reducing the vertical distance between publishers and advertisers, and developing technologies that make a difference. The VRTCAL platform is a proprietary architecture that offers SDKs, oRTB, multiple mediation types, innovative technologies to increase publisher inventory value, and a MarketPlace with premium brands and advertisers.
By Kush Kirpalani, VP of Global Partnerships, VRTCAL
