VRTCAL SDK with Display Mediation
VRTCAL SDK version 1.0 We listened to you and concentrated our efforts to develop the VRTCAL [...]
API Integrations (Utilizing JSON)
More and more publishers are utilizing JSON (JavaScript Object Notation) for their display advertising demand mediation. [...]
sellers.json and SupplyChain object
The IAB Technology Lab has released another tool, comprising two parts: Sellers.json and OpenRTB SupplyChain Object. [...]
Why is Prebid great for Mobile?
Header bidding has become the ad tech industry standard for desktop. There were some bumps along [...]
TAG Certification Against Fraud
VRTCAL has received the Trustworthy Accountability Group (TAG) “Certified Against Fraud” Seal, to uphold the highest [...]
VRTCAL RTB direct for Mobile Applications
Real-time bidding (RTB) is a set of standards by which advertising inventory is bought and sold [...]
IAB Membership
VRTCAL is a member of the IAB. The Interactive Advertising Bureau (IAB) empowers the media and [...]