VRTCAL, Author at VRTCAL | An efficient Mobile Advertising MarketPlace

sellers.json and SupplyChain object

VRTCAL 2019-08-09T12:28:17+00:00 August 9th, 2019|

The IAB Technology Lab has released another tool, comprising two parts: Sellers.json and OpenRTB SupplyChain Object. [...]

VRTCAL 2019-08-09T13:03:25+00:00 June 10th, 2019|

Header bidding has become the ad tech industry standard for desktop. There were some bumps along [...]

VRTCAL 2019-03-11T14:30:42+00:00 February 22nd, 2019|

VRTCAL has received the Trustworthy Accountability Group (TAG) “Certified Against Fraud” Seal, to uphold the highest [...]

VRTCAL 2019-03-11T14:27:36+00:00 November 30th, 2018|

VRTCAL has partnered with Pixalate (www.pixalate.com) for pre-bid and post-bid ad fraud detection. We will be [...]

VRTCAL 2019-03-11T14:25:37+00:00 June 22nd, 2018|

Real-time bidding (RTB) is a set of standards by which advertising inventory is bought and sold [...]

VRTCAL 2018-06-11T11:40:10+00:00 June 11th, 2018|

VRTCAL is a member of the IAB. The Interactive Advertising Bureau (IAB) empowers the media and [...]

VRTCAL 2018-05-18T13:26:38+00:00 May 18th, 2018|

What is rewarded video? Rewarded video is a short video ad format designed to augment user/player [...]

VRTCAL 2018-05-18T13:31:45+00:00 March 16th, 2018|

Advertisers are going to digital. Mobile makes up roughly 65% of digital advertising spend and the [...]

VRTCAL 2018-05-18T13:34:51+00:00 November 17th, 2017|

More and more publishers are utilizing JSON (JavaScript Object Notation) for their display advertising demand mediation. [...]