sellers.json and SupplyChain object

August 9th, 2019|

The IAB Technology Lab has released another tool, comprising two parts: Sellers.json and OpenRTB SupplyChain Object. Both are designed to give ad buyers more confidence in the multiple vendors involved in the reselling of [...]

Why is Prebid great for Mobile?

June 10th, 2019|

Header bidding has become the ad tech industry standard for desktop. There were some bumps along the way, with a patchwork of proprietary wrappers. In 2015, Prebid.js started to be a free and open-source [...]

TAG Certification Against Fraud

February 22nd, 2019|

VRTCAL has received the Trustworthy Accountability Group (TAG) “Certified Against Fraud” Seal, to uphold the highest standards against fraudulent, nonhuman traffic in digital advertising. To meet the requirements of the certification, VRTCAL incorporated specific [...]


November 30th, 2018|

VRTCAL has partnered with Pixalate ( for pre-bid and post-bid ad fraud detection. We will be launching pre-bid ad blocking for IP address, domain and deviceID. As this service is rolled out on our [...]

VRTCAL RTB direct for Mobile Applications

June 22nd, 2018|

Real-time bidding (RTB) is a set of standards by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction. With real-time bidding, advertising buyers bid on an impression and, [...]

IAB Membership

June 11th, 2018|

VRTCAL is a member of the IAB. The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media [...]

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