VRTCAL SDK with Display Mediation

December 22nd, 2019|

VRTCAL SDK version 1.0 We listened to you and concentrated our efforts to develop the VRTCAL SDKs, Platform and MarketPlaces to offer the following publisher focused features. Self service signup, for new publishers Automated [...]


November 19th, 2019|

On Friday, October 11, 2019, the California Governor signed all five of the California Consumer Privacy Act amendments that were awaiting his signature as well as an amendment to California’s data breach law. The [...]


October 24th, 2019|

The General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679) is a set of laws by which the European Parliament, the Council of the European Union and the European Commission enacted to strengthen and unify [...]

API Integrations (Utilizing JSON)

September 17th, 2019|

More and more publishers are utilizing JSON (JavaScript Object Notation) for their display advertising demand mediation.  In techie terms, JSON is an open-standard file format that uses human readable text to transmit data objects [...]

sellers.json and SupplyChain object

August 9th, 2019|

The IAB Technology Lab has released another tool, comprising two parts: Sellers.json and OpenRTB SupplyChain Object. Both are designed to give ad buyers more confidence in the multiple vendors involved in the reselling of [...]

Why is Prebid great for Mobile?

June 10th, 2019|

Header bidding has become the ad tech industry standard for desktop. There were some bumps along the way, with a patchwork of proprietary wrappers. In 2015, Prebid.js started to be a free and open-source [...]

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