IN THE NEWS
VRTCAL Integrates with Amazon Publisher Services
Helping publishers take direct control of their ad monetization SANTA BARBARA, California, May 11, 2022 (GLOBE NEWSWIRE) -- Adtech supply-side company VRTCAL today announced the integration of its bidding platform with Amazon Publisher Services [...]
VRTCAL Releases 2.1.1 SDKs With Support for additional adapters
SANTA BARBARA, California, May 5, 2022 -- VRTCAL, a leading mobile SSP focused on Demand-Path Optimization (DPO) for mobile app developers, today announced the release of its latest SDKs for Android and iOS mobile [...]
Where Mobile Advertising is Heading in 2022
This article can be found at https://streetfightmag.com/2022/02/16/where-mobile-advertising-is-heading-in-2022/ In early 2021, mobile advertisers expected the sky to fall with the effective deprecation of Apple’s Identifiers for Advertisers (IDFA), or at least they saw a very [...]
VRTCAL Releases 2.1.0 SDKs With Support for Open Measurement SDK and Performance Enhancements
SANTA BARBARA, Calif., Jan. 13, 2022 (GLOBE NEWSWIRE) -- VRTCAL, a leading adtech SSP focused on Demand-Path Optimization (DPO) for mobile app developers, today announced the release of its latest SDKs for Android and [...]
VRTCAL launches $5 million fund
VRTCAL launches $5 million fund for mobile application developers Fund incentivizes developers to integrate into VRTCAL’s platform to increase revenue, decrease cost and maximize ad spend SANTA BARBARA, Calif., November 30, 2021 -- Mobile [...]
Game ad innovation driven by changing consumer behaviors
Mobile game advertising is evolving in the face of today’s consumer privacy initiatives and changing media consumption habits. However, mobile gaming developers are doing everything they can to protect their revenue sources instead of [...]