IN THE NEWS
VRTCAL SDKs Add DAAST
VRTCAL Releases 2.1.2 SDKs With Support For DAAST Helping App Developers Innovate To New Revenues SANTA BARBARA, Calif., June 30, 2022 (GLOBE NEWSWIRE) -- VRTCAL, a leading adtech SSP focused on Demand-Path Optimization (DPO) [...]
VRTCAL Integrates with Amazon Publisher Services
Helping publishers take direct control of their ad monetization SANTA BARBARA, California, May 11, 2022 (GLOBE NEWSWIRE) -- Adtech supply-side company VRTCAL today announced the integration of its bidding platform with Amazon Publisher Services [...]
VRTCAL Releases 2.1.1 SDKs With Support for additional adapters
SANTA BARBARA, California, May 5, 2022 -- VRTCAL, a leading mobile SSP focused on Demand-Path Optimization (DPO) for mobile app developers, today announced the release of its latest SDKs for Android and iOS mobile [...]
Where Mobile Advertising is Heading in 2022
This article can be found at https://streetfightmag.com/2022/02/16/where-mobile-advertising-is-heading-in-2022/ In early 2021, mobile advertisers expected the sky to fall with the effective deprecation of Apple’s Identifiers for Advertisers (IDFA), or at least they saw a very [...]
VRTCAL Releases 2.1.0 SDKs With Support for Open Measurement SDK and Performance Enhancements
SANTA BARBARA, Calif., Jan. 13, 2022 (GLOBE NEWSWIRE) -- VRTCAL, a leading adtech SSP focused on Demand-Path Optimization (DPO) for mobile app developers, today announced the release of its latest SDKs for Android and [...]
VRTCAL launches $5 million fund
VRTCAL launches $5 million fund for mobile application developers Fund incentivizes developers to integrate into VRTCAL’s platform to increase revenue, decrease cost and maximize ad spend SANTA BARBARA, Calif., November 30, 2021 -- Mobile [...]