IN THE NEWS
VRTCAL Releases 2.1.0 SDKs With Support for Open Measurement SDK and Performance Enhancements
SANTA BARBARA, Calif., Jan. 13, 2022 (GLOBE NEWSWIRE) -- VRTCAL, a leading adtech SSP focused on Demand-Path Optimization (DPO) for mobile app developers, today announced the release of its latest SDKs for Android and [...]
VRTCAL launches $5 million fund
VRTCAL launches $5 million fund for mobile application developers Fund incentivizes developers to integrate into VRTCAL’s platform to increase revenue, decrease cost and maximize ad spend SANTA BARBARA, Calif., November 30, 2021 -- Mobile [...]
Game ad innovation driven by changing consumer behaviors
Mobile game advertising is evolving in the face of today’s consumer privacy initiatives and changing media consumption habits. However, mobile gaming developers are doing everything they can to protect their revenue sources instead of [...]
App advertising models in the future
Remember when content was king, back before three companies came to dominate digital advertising? Well, the content will be king again, thanks to emerging privacy regulations and a new interest in curbing anti-competitive behavior. [...]
Expert Roundup: Data-Driven Advertising’s New Playbook
Digital advertising over the past 10 years has become fixated on clicks and conversions. How much money does an advertiser need to shove into Facebook to generate how many leads? While that advertising model [...]
Expert Roundup: Data-Driven Advertising’s New Playbook
Data collection is perhaps the most prominent topic right now in the worlds of marketing, media, and commerce. There’s a combination of handwringing and opportunistic disruption as the door slams shut on the unfettered [...]