IN THE NEWS

VRTCAL SDK version 1.0 We listened to you and concentrated our efforts to develop the VRTCAL SDKs, Platform and MarketPlaces to offer the following publisher focused features. Self service signup, for new publishers Automated [...]

On Friday, October 11, 2019, the California Governor signed all five of the California Consumer Privacy Act amendments that were awaiting his signature as well as an amendment to California’s data breach law. The [...]

The General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679) is a set of laws by which the European Parliament, the Council of the European Union and the European Commission enacted to strengthen and unify [...]

The IAB Technology Lab has released another tool, comprising two parts: Sellers.json and OpenRTB SupplyChain Object. Both are designed to give ad buyers more confidence in the multiple vendors involved in the reselling of [...]

Header bidding has become the ad tech industry standard for desktop. There were some bumps along the way, with a patchwork of proprietary wrappers. In 2015, Prebid.js started to be a free and open-source [...]