IN THE NEWS
Game ad innovation driven by changing consumer behaviors
Mobile game advertising is evolving in the face of today’s consumer privacy initiatives and changing media consumption habits. However, mobile gaming developers are doing everything they can to protect their revenue sources instead of [...]
App advertising models in the future
Remember when content was king, back before three companies came to dominate digital advertising? Well, the content will be king again, thanks to emerging privacy regulations and a new interest in curbing anti-competitive behavior. [...]
Expert Roundup: Data-Driven Advertising’s New Playbook
Digital advertising over the past 10 years has become fixated on clicks and conversions. How much money does an advertiser need to shove into Facebook to generate how many leads? While that advertising model [...]
VRTCAL Adds VAST Mediation to its SaaS Services
VRTCAL has added VAST SaaS mediation support to its 2.0+ SDKs for Android and iOS. Below is the press release. If you have any questions or want to learn more about Demand-Path Optimization, please [...]
The Financial Times Names VRTCAL #176
SANTA BARBARA, Calif., April 13, 2021 (GLOBE NEWSWIRE) -- VRTCAL, a leading mobile SSP focused on Demand-Path Optimization (DPO) for mobile app developers, today announced it ranked No. 176 on The Financial Times’ (FT) [...]
App Developers Will Need To Commit To Cohorts. Don’t Be Left Behind.
by AdExchanger Guest Columnist “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Wooten, founder and president [...]