VRTCAL RTB direct for Mobile Applications

June 22nd, 2018|

Real-time bidding (RTB) is a set of standards by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction. With real-time bidding, advertising buyers bid on an impression and, [...]

IAB Membership

June 11th, 2018|

VRTCAL is a member of the IAB. The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media [...]

Rewarded Video

May 18th, 2018|

What is rewarded video? Rewarded video is a short video ad format designed to augment user/player monetization. The video ads are usually 15 to 30 seconds long and non-skippable. A user/player opts-in to watch [...]

Fraud Is Always A Concern

March 16th, 2018|

Advertisers are going to digital. Mobile makes up roughly 65% of digital advertising spend and the U.S. digital ad spend is expected to reach $73 billion this year, representing 37% of U.S. total media [...]

Utilizing JSON

November 17th, 2017|

More and more publishers are utilizing JSON (JavaScript Object Notation) for their display advertising demand mediation.  In techie terms, JSON is an open-standard file format that uses human readable text to transmit data objects [...]

What is Native Advertising?

September 8th, 2017|

Native advertising is paid ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong. Thus, native advertising [...]

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