IN THE NEWS
TAG Certification Against Fraud
VRTCAL has received the Trustworthy Accountability Group (TAG) “Certified Against Fraud” Seal, to uphold the highest standards against fraudulent, nonhuman traffic in digital advertising. To meet the requirements of the certification, VRTCAL incorporated specific [...]
VRTCAL RTB direct for Mobile Applications
Real-time bidding (RTB) is a set of standards by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction. With real-time bidding, advertising buyers bid on an impression and, [...]
IAB Membership
VRTCAL is a member of the IAB. The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media [...]
Rewarded Video
What is rewarded video? Rewarded video is a short video ad format designed to augment user/player monetization. The video ads are usually 15 to 30 seconds long and non-skippable. A user/player opts-in to watch [...]
Fraud Is Always A Concern
Advertisers are going to digital. Mobile makes up roughly 65% of digital advertising spend and the U.S. digital ad spend is expected to reach $73 billion this year, representing 37% of U.S. total media [...]
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