IN THE NEWS
IAB Membership
VRTCAL is a member of the IAB. The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media [...]
Rewarded Video
What is rewarded video? Rewarded video is a short video ad format designed to augment user/player monetization. The video ads are usually 15 to 30 seconds long and non-skippable. A user/player opts-in to watch [...]
Fraud Is Always A Concern
Advertisers are going to digital. Mobile makes up roughly 65% of digital advertising spend and the U.S. digital ad spend is expected to reach $73 billion this year, representing 37% of U.S. total media [...]
Utilizing JSON
More and more publishers are utilizing JSON (JavaScript Object Notation) for their display advertising demand mediation. In techie terms, JSON is an open-standard file format that uses human readable text to transmit data objects [...]
What is Native Advertising?
Native advertising is paid ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong. Thus, native advertising [...]
Which Pricing Model? CPA vs CPM vs CPI
Cost-per-Action (CPA), also known as Cost Per Conversion, is an online and mobile advertising pricing model, where the advertiser pays for each specified action. For example, an action after an initial impression and [...]
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