IN THE NEWS
The Financial Times Names VRTCAL #176
SANTA BARBARA, Calif., April 13, 2021 (GLOBE NEWSWIRE) -- VRTCAL, a leading mobile SSP focused on Demand-Path Optimization (DPO) for mobile app developers, today announced it ranked No. 176 on The Financial Times’ (FT) [...]
App Developers Will Need To Commit To Cohorts. Don’t Be Left Behind.
by AdExchanger Guest Columnist “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Wooten, founder and president [...]
Expert: Why mobile brands need cohorts
by Kristina Knight There is a wealth of customer data in the digital space, both in mobile and desktop, but with more and more consumers opting out of data collection many brands are wondering [...]
VRTCAL Ranks No. 179
SANTA BARBARA, Calif., March 16, 2021 (GLOBE NEWSWIRE) -- VRTCAL, a leading mobile SSP focused on demand-path optimization (DPO) for mobile app developers, today announced it ranked No. 179 on Inc. Magazine’s second annual [...]
Hey, What About That Forgotten 70% Of Mobile App Inventory?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Wooten, founder and president at VRTCAL. Soon, Apple [...]
Mobile app direct selling advertisements is finally opening up
by Todd Wooten Cohorts, encrypted IDs, anti-trust, and privacy restrictions all make for a very hectic and complicated new world for digital ad tech, especially for the supply-side of mobile applications. Moving as protectionism, [...]