IN THE NEWS
Utilizing JSON
More and more publishers are utilizing JSON (JavaScript Object Notation) for their display advertising demand mediation. In techie terms, JSON is an open-standard file format that uses human readable text to transmit data objects [...]
What is Native Advertising?
Native advertising is paid ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong. Thus, native advertising [...]
Which Pricing Model? CPA vs CPM vs CPI
Cost-per-Action (CPA), also known as Cost Per Conversion, is an online and mobile advertising pricing model, where the advertiser pays for each specified action. For example, an action after an initial impression and [...]
Mobile Web Advertising, Why Now?
Desktop advertising has been a mainstay for online publishers and advertisers alike for many years. There have been cookies for targeting campaigns, VPAID swf files for advertiser controlled video campaigns, and recently header advertising. [...]
Video Ad Types Explained Simply
We hope this helps! In-banner - In-banner ads are played in banner placements within the content. In-stream - In-stream video ads are played in video players. They are played before, during, or after other [...]
Mobile Display and Rich Media Ads
Traditional display and rich media advertising channels continue to be a strong and resilient revenue model for applications and mobile websites that enjoy the benefits of brand oriented ads. These ad types continue to [...]
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