IN THE NEWS
sellers.json and SupplyChain object
The IAB Technology Lab has released another tool, comprising two parts: Sellers.json and OpenRTB SupplyChain Object. Both are designed to give ad buyers more confidence in the multiple vendors involved in the reselling of [...]
Why is Prebid great for Mobile?
Header bidding has become the ad tech industry standard for desktop. There were some bumps along the way, with a patchwork of proprietary wrappers. In 2015, Prebid.js started to be a free and open-source [...]
TAG Certification Against Fraud
VRTCAL has received the Trustworthy Accountability Group (TAG) “Certified Against Fraud” Seal, to uphold the highest standards against fraudulent, nonhuman traffic in digital advertising. To meet the requirements of the certification, VRTCAL incorporated specific [...]
VRTCAL RTB direct for Mobile Applications
Real-time bidding (RTB) is a set of standards by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction. With real-time bidding, advertising buyers bid on an impression and, [...]
IAB Membership
VRTCAL is a member of the IAB. The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media [...]