IN THE NEWS
Mobile app direct selling advertisements is finally opening up
by Todd Wooten Cohorts, encrypted IDs, anti-trust, and privacy restrictions all make for a very hectic and complicated new world for digital ad tech, especially for the supply-side of mobile applications. Moving as protectionism, [...]
Advertisers Are Following Audiences to Safety and Performance
by Todd Wooten Life is changing inside ad tech, fast. Device IDs and third-party cookies are going away. Anti-trust lawsuits are here. And regulation is brewing, although it’s too early to tell what that [...]
VRTCAL Ranks Number 290 On Deloitte’s 2020 Technology Fast 500™ Fastest-Growing Companies In North America
VRTCAL Ranks Number 290 On Deloitte’s 2020 Technology Fast 500™ Fastest-Growing Companies In North America The full article is reprinted below. You can also read it here. by Sales TechStar // Friday, November 20, [...]
Data Driven thinking: Will 2021 be the year SPO and DPO reconcile? | adexchanger.com
The following article first appeared in AdExchanger and was written by VRTCAL's President, Todd Wooten. Todd discusses the need for SPO + DPO and the value of an infrastructure approach for our industry. [...]
How to unlock mobiles hidden data trove without touching privacy | appdevelopermagazine.com
The following article first appeared in App Developer Magazine and was written by VRTCAL's President, Todd Wooten. Todd discusses the value of context and device data. The full article is reprinted below. You [...]
Todd Wooten Appears on the StreetFight Podcast
VRTCAL’s founder and president, Todd Wooten, was interviewed on StreetFight Heard on the Street Podcast on October 15, 2020. The podcast covers the VRTCAL founder's background, an explanation of the benefits of Demand [...]