IN THE NEWS

Which Pricing Model? CPA vs CPM vs CPI

July 14th, 2017|

Cost-per-Action (CPA), also known as Cost Per Conversion, is an online and mobile advertising pricing model, where the advertiser pays for each specified action. For example, an action after an initial impression and [...]

Mobile Web Advertising, Why Now?

May 19th, 2017|

Desktop advertising has been a mainstay for online publishers and advertisers alike for many years. There have been cookies for targeting campaigns, VPAID swf files for advertiser controlled video campaigns, and recently header advertising. [...]

Video Ad Types Explained Simply

March 10th, 2017|

We hope this helps! In-banner - In-banner ads are played in banner placements within the content. In-stream - In-stream video ads are played in video players. They are played before, during, or after other [...]

Mobile Display and Rich Media Ads

January 6th, 2017|

Traditional display and rich media advertising channels continue to be a strong and resilient revenue model for applications and mobile websites that enjoy the benefits of brand oriented ads. These ad types continue to [...]

Mobile Video Advertising

November 18th, 2016|

Mobile video ads for applications continue to be a strong revenue model in the US and Tier 1 markets, and we are increasingly finding it to be more desirable in the APAC and LATAM [...]

Welcome to the VRTCAL blog

September 9th, 2016|

Welcome to Vrtcal. We're glad you made it. VRTCAL is a best-in-class Mobile Advertising MarketPlace, with the mission to reduce the vertical distance between advertiser goals and their targeted mobile audiences. We look forward [...]

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