IN THE NEWS

Rewarded Video

May 18th, 2018|

What is rewarded video? Rewarded video is a short video ad format designed to augment user/player monetization. The video ads are usually 15 to 30 seconds long and non-skippable. A user/player opts-in to watch [...]

Fraud Is Always A Concern

March 16th, 2018|

Advertisers are going to digital. Mobile makes up roughly 65% of digital advertising spend and the U.S. digital ad spend is expected to reach $73 billion this year, representing 37% of U.S. total media [...]

Utilizing JSON

November 17th, 2017|

More and more publishers are utilizing JSON (JavaScript Object Notation) for their display advertising demand mediation.  In techie terms, JSON is an open-standard file format that uses human readable text to transmit data objects [...]

What is Native Advertising?

September 8th, 2017|

Native advertising is paid ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong. Thus, native advertising [...]

Which Pricing Model? CPA vs CPM vs CPI

July 14th, 2017|

Cost-per-Action (CPA), also known as Cost Per Conversion, is an online and mobile advertising pricing model, where the advertiser pays for each specified action. For example, an action after an initial impression and [...]

Mobile Web Advertising, Why Now?

May 19th, 2017|

Desktop advertising has been a mainstay for online publishers and advertisers alike for many years. There have been cookies for targeting campaigns, VPAID swf files for advertiser controlled video campaigns, and recently header advertising. [...]

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