Traditional display and rich media advertising channels continue to be a strong and resilient revenue model for applications and mobile websites that enjoy the benefits of brand oriented ads. These ad types continue to be productive even during months when other ad types such as video are less productive. Branded CPM display and rich media ads prove to be beneficial for both publishers and advertisers alike. Unlike CPI, CPA and CPC models, the branded CPM model continues to maintain advertiser preference, while providing a low audience fatigue and consistent revenue source for publishers.