VRTCAL has partnered with Pixalate (www.pixalate.com) for pre-bid and post-bid ad fraud detection. We will be launching pre-bid ad blocking for IP address, domain and deviceID. As this service is rolled out on our platform, your VRTCAL console will provide you reporting for these request types, to help you improve the efficiencies of your inventory. If you have any questions about these features, please reach out to your Publisher Manager or we are always available at firstname.lastname@example.org.
VRTCAL is a “publisher first” Mobile SSP, and we are always working to make our platform unique for our publishers. In addition to promoting your properties to our brand buyers, we are always working to add more branded revenues for your low user-fatigue ad revenue model.
Pixalate is a cross-channel fraud intelligence company that works with brands and platforms to prevent invalid traffic and improve ad inventory quality. We offer the only system of coordinated solutions across display, app, video, and OTT for better detection and elimination of ad fraud. Pixalate is an MRC-accredited solution for the detection and prevention of sophisticated invalid traffic (SIVT) across display, in-app, video, and OTT advertising.