Unify Everything Into ONE
Display, Native, DAAST, VAST & CTV
- App Mediation
- CTV Mediation
- Server-to-Server (S2S), DAAST & VAST
- Real-Time-Bidding (RTB) aka Header Bidding
- JS Tags
ONE
- Combine many partners into one mediation
- Reduce the number of SDKs
- More efficient than Prebid solutions
- Unify and Simplify your entire ad stack
Upcoming Features
- Rewarded Campaign Management
- User Acquisition Campaigns
- Response Acquisition Campaigns
Sign Up, Verify and Launch
- Sign up to create and verify your account
- Add your properties to your account
- Ownership of the properties will be verified, some instantaneously
- Steps will be listed to integrate and launch
- Reporting via console and API are available
- VRTCAL support team is available to assist you
- Net 60 payments to you
Solutions For Apps
Direct-to-Advertiser
- Connect any advertiser
- OpenRTB 2.6 compliant
- Add any RTB Endpoint
- Transparency
- Frequency controls
Economics
- Advertisers pay you directly
- Remove the middlemen
- Utilize our FREE services
- No engineering costs
- Traffic shaping
- No revenue share
- No costs per CPM
- No Fees
Efficiency Controls
- QPS (Queries per Second)
- Caps (requests & impressions)
- Filters
- GDPR & CCPA
- Non-Location Data
- DNT=1, LMT=1, Missing DeviceID
- Geo Targeting (Include / Exclude)
- Auction Tiers
- Timeout Settings
- Blacklisting
Solutions for Sites
VRTCAL MarketPlace
(payments to you are net 60)
VRTCAL Mediation
- Easy integrations
- 1st ad request (1st look / tier 1 ) management
- Prebid blocking and reporting of Invalid Traffic
- Bad ad blocking and reporting
- Bid floors, by country
- Impression caps, by country
- Access all VRTCAL Mediation types
- Native support
- Unified & Simplified mediation
- User Engagement measurements
- Quality Control for ads
- MRAID suppport
- GDPR & CCPA support
- Unifed waterfall depiction, with fluid mangement tools
Solutions for Streaming CTV
Direct-to-Advertiser
- Connect any advertise
- OpenRTB 2.6 compliant
- Add any RTB Endpoint
- Transparency
- Frequency controls
Economics
- Advertisers pay you directly
- Remove the middlemen
- Utilize our FREE services
- No engineering costs
- Traffic shaping
- No revenue share
- No costs per CPM
- No Fees
Efficiency Controls
- QPS (Queries per Second)
- Caps (requests & impressions)
- Filters
- GDPR & CCPA
- Non-Location Data
- DNT=1, LMT=1, Missing DeviceID
- Geo Targeting (Include / Exclude)
- Auction Tiers
- Timeout Settings
- Blacklisting
The VRTCAL Marketplace supports mobile apps,
We provide the following direct integration methods into our marketplace.
- VRTCAL Utility SDKs
- Server-to-Server (API)
- Prebid Server & Client
- OpenRTB, Amazon TAM, Nimbus
- Publica, SpringServe
- VAST Tags
- JS Tags
- DAAST Tags
Mobile app developers and streaming CTV channels use the VRTCAL Platform to Simplify & Unify their Mediation. Our mediation connects you directly with your advertisers and there are NO fees.
Direct-to-Advertiser Mediation
- Real-Time Bidding
- Display Server-to-Server
& VAST - Traffic Shaping
- No Revenue Share
- No Costs per CPM
- No Set Up Costs
- No Fees
- Traffic Shaping