Display, DAAST, VAST & CTV
Server-to-Server (S2S), DAAST & VAST
Real-Time-Bidding (RTB)
aka Header Bidding
aka Header Bidding
JS Tags
One
Combine many partners
into one mediation
into one mediation
Reduce the number of SDKs
More efficient than Pre-bid solutions
Unify and Simplify your entire ad stack
Upcoming Features
Rewarded Campaign Management
User Acquisition Campaigns
Response Acquisition Campaigns
UNIFY EVERYTHING INTO ONE
VRTCAL Display Server-to-Server Mediation
VRTCAL VAST Mediation
VRTCAL Real-Time-Bidding Mediation
VRTCAL MarketPlace (payments to you are net 45)
VRTCAL JS Tag Mediation
VRTCAL Android & iOS SDKs
SIGN UP, VERIFY AND LAUNCH
SaaS
Add any Display S2S Connection
Add any VAST Connection
Add any RTB Endpoint
Eliminate your JS Tags
No revenue share
No costs per CPM
No fixed costs
No set-up costs
Compared to Header Bidding, Pre-bid and other SaaS solutions,
VRTCAL provides more economical and robust tools with no hidden costs.
VRTCAL provides more economical and robust tools with no hidden costs.
Economics
Advertisers pay you directly
Remove the middlemen
Save up to 95% with our SaaS
Utilize our FREE services
No engineering costs
Efficiency Controls
QPS (Queries per Second)
Caps (requests & impressions)
Frequency Caps
Filters
- GDPR & CCPA
- Non-Location Data
- DNT=1, LMT=1, Missing DeviceID
Geo Targeting (Include / Exclude)
Auction Tiers
Timeout Settings
Blacklisting
SAAS FOR APPS
VRTCAL Mediation
Easy integrations
1st ad request (1st look / tier 1 ) management
Prebid blocking and reporting of Invalid Traffic
Bad ad blocking and reporting
Bid floors, by country
Impression caps, by country
VRTCAL MarketPlace (payments to you are net 45)
Access all VRTCAL Mediation types
Unified & Simplified mediation
User Engagement measurements
Quality Control for ads
MRAID suppport
GDPR & CCPA support
Unifed waterfall depiction, with fluid mangement tools
SOLUTIONS FOR PUBLISHERS
VRTCAL has a brand advertising MarketPlace and an Ad Tech Platform for Mobile Publishers.
We provide Mobile Publishers the following direct integration methods into our MarketPlace.
- VRTCAL SDKs
- Server-to-Server (API)
- Prebid Server & Client
- OpenRTB
- VAST Tags
- JS Tags
- DAAST Tags
Mobile Publishers use the VRTCAL Platform to Simplify & Unify their Mediation and SDKs.
Benefit from VRTCAL's architectural efficiencies of up to 2x and economies-of-scale. To calculate your SaaS usage costs and profit margins. see our SaaS Calculators.
Display S2S & VAST
Mediation (SaaS, almost FREE)
✔ Inbound Server Usage -
$0.28359 per 1 million inbound ad unit requests
✔ Outbound Data Usage -
$0.07314 per 1 million outbound ad requests
✔ Outbound Server Usage -
$0.29557 per 1 million outbound ad requests
✔ Storage Usage -
$0.01611 per 1 million outbound ad requests, based on standard storage
✔ Reserved Instances are available for purchase to reduce Server Usage costs reduce Server Usage costs
Real-Time-Bidding
Mediation (SaaS, almost FREE)
✔ Inbound Server Usage -
$0.28359 per 1 million inbound ad unit requests
✔ Outbound Data Usage -
$0.18286 per 1 million outbound ad requests
✔ Outbound Server Usage -
$0.29557 per 1 million outbound ad requests
✔ Storage Usage -
$0.01611 per 1 million outbound ad requests, based on standard storage
✔ Reserved Instances are available for purchase to reduce Server Usage costs reduce Server Usage costs