Display & VAST
Mediation Types
Mediation Types
Server-to-Server (S2S) & VAST
Real-Time-Bidding (RTB)
aka Header Bidding
aka Header Bidding
JS Tags
One SDK
Combine many partners
into one mediation
into one mediation
Reduce the number of SDKs
More efficient than Pre-bid solutions
Unify and Simplify your entire ad stack
Upcoming
Mediation Types
Mediation Types
DAAST (Digital Audio) S2S & RTB
Rewarded Campaign Management
OM SDK
Cohort Signaling
UNIFY EVERYTHING WITH ONE SDK
VRTCAL Display Server-to-Server Mediation (SaaS, Almost FREE)
VRTCAL VAST Mediation (SaaS, Almost FREE)
VRTCAL Real-Time-Bidding Mediation (SaaS, Almost FREE)
VRTCAL MarketPlace (FREE, payments to you are net 45)
VRTCAL JS Tag Mediation (FREE)
VRTCAL Android & iOS SDKs
SIGN UP, VERIFY AND LAUNCH
SaaS (Almost FREE)
Add any Display S2S Connection
Add any VAST Connection
Add any RTB Endpoint
Eliminate your JS Tags
No revenue share
No costs per CPM
No fixed costs
No set-up costs
Compared to Header Bidding, Pre-bid and other SaaS solutions,
VRTCAL provides more economical and robust tools with no hidden costs.
VRTCAL provides more economical and robust tools with no hidden costs.
Economics
Advertisers pay you directly
Remove the middlemen
Save up to 95% with our SaaS
Utilize our FREE services
No engineering costs
Efficiency Controls
QPS (Queries per Second)
Caps (requests & impressions)
Frequency Caps
Filters
- GDPR & CCPA
- Non-Location Data
- DNT=1, LMT=1, Missing DeviceID
Geo Targeting (Include / Exclude)
Auction Tiers
Timeout Settings
Blacklisting
SAAS FOR PUBLISHERS
VRTCAL JS Tag Mediation
Add any JS tag
1st ad request (1st look / tier 1 ) management
Prebid blocking and reporting of Invalid Traffic
Bad ad blocking and reporting
Bid floors, by country
Impression caps, by country
VRTCAL MarketPlace (payments to you are net 45)
VRTCAL Android & iOS SDKs
Easy integrations
Access all VRTCAL Mediation types
Unified & Simplified mediation
User Engagement measurements
Quality Control for ads
MRAID suppport
GDPR & CCPA support
Unifed waterfall depiction, with fluid mangement tools
FREE SOLUTIONS FOR PUBLISHERS
VRTCAL is a brand advertising MarketPlace and an Ad Tech Platform for Mobile Publishers.
We provide Mobile Publishers the following direct integration methods into our MarketPlace.
- VRTCAL SDKs
- Server-to-Server (API)
- Prebid Server & Client
- OpenRTB
- VAST Tags
- JS Tags
Mobile Publishers use the VRTCAL Platform to Simplify & Unify their Mediation and SDKs.
Benefit from VRTCAL's architectural efficiencies of up to 2x and economies-of-scale. To calculate your SaaS usage costs and profit margins. see our SaaS Calculators.
Display S2S & VAST
Mediation (SaaS, almost FREE)
✔ Inbound Server Usage -
$0.28359 per 1 million inbound ad unit requests
✔ Outbound Data Usage -
$0.07314 per 1 million outbound ad requests
✔ Outbound Server Usage -
$0.29557 per 1 million outbound ad requests
✔ Storage Usage -
$0.01611 per 1 million outbound ad requests, based on standard storage
✔ Reserved Instances are available for purchase to reduce Server Usage costs reduce Server Usage costs
Real-Time-Bidding
Mediation (SaaS, almost FREE)
✔ Inbound Server Usage -
$0.28359 per 1 million inbound ad unit requests
✔ Outbound Data Usage -
$0.18286 per 1 million outbound ad requests
✔ Outbound Server Usage -
$0.29557 per 1 million outbound ad requests
✔ Storage Usage -
$0.01611 per 1 million outbound ad requests, based on standard storage
✔ Reserved Instances are available for purchase to reduce Server Usage costs reduce Server Usage costs