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Display
Mediation Types

Server-to-Server (S2S)

Real-Time-Bidding (RTB)
aka Header Bidding

JS Tags
One SDK
a

Combine many partners
into one mediation

Reduce the number of SDKs

More efficient than Pre-bid solutions

Unify and Simplify your entire ad stack
Upcoming
Mediation Types

VAST S2S

VAST & DAAST
(Digital Audio) RTB

Rewarded Video
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UNIFY EVERYTHING WITH ONE SDK
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VRTCAL Display Server-to-Server Mediation (SaaS, Almost FREE)

VRTCAL Display Real-Time-Bidding Mediation (SaaS, Almost FREE)

VRTCAL MarketPlace (FREE, payments to you are net 45)

VRTCAL JS Tag Mediation (FREE)

VRTCAL Android & iOS SDKs
SIGN UP, VERIFY AND LAUNCH
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SaaS (Almost FREE)

Add any Display S2S Connection

Add any Display RTB Endpoint

Eliminate your JS Tags

No revenue share

No costs per CPM

No fixed costs

No set-up costs
Compared to Header Bidding, Pre-bid and other SaaS solutions,
VRTCAL provides more economical and robust tools with no hidden costs.
Economics

Advertisers pay you directly

Remove the middlemen

Save up to 95% with our SaaS

Utilize our FREE services

No engineering costs
Efficiency Controls

QPS (Queries per Second)

Caps (requests & impressions)

Frequency Caps

Filters
  • GDPR & CCPA
  • Non-Location Data
  • DNT=1, LMT=1, Missing DeviceID

Geo Targeting (Include / Exclude)

Auction Tiers

Timeout Settings

Blacklisting
SAAS FOR PUBLISHERS
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VRTCAL JS Tag Mediation

Add any JS tag

1st ad request (1st look / tier 1 ) management

Prebid blocking and reporting of Invalid Traffic

Bad ad blocking and reporting

Bid floors, by country

Impression caps, by country
VRTCAL MarketPlace (payments to you are net 45)
VRTCAL Android & iOS SDKs

Easy integrations

Access all VRTCAL Mediation types

Unified & Simplified mediation

User Engagement measurements

Quality Control for ads

MRAID suppport

GDPR & CCPA support

Unifed waterfall depiction, with fluid mangement tools
FREE SOLUTIONS FOR PUBLISHERS
SIGN UP
VRTCAL is a brand advertising MarketPlace and an Ad Tech Platform for Mobile Publishers.
We provide Mobile Publishers the following direct integration methods into our MarketPlace.
  • VRTCAL SDKs
  • Server-to-Server (API)
  • Prebid Server & Client
  • OpenRTB
  • VAST Tags
  • JS Tags
Mobile Publishers use the VRTCAL Platform to Simplify & Unify their Mediation and SDKs.
Benefit from VRTCAL's architectural efficiencies of up to 2x and economies-of-scale. To calculate your SaaS usage costs and profit margins. see our SaaS Calculators.
Display Server-to-Server
Mediation (SaaS, almost FREE)
✔ Inbound Server Usage -
$0.28359 per 1 million inbound ad unit requests
✔ Outbound Data Usage -
$0.07314 per 1 million outbound ad requests
✔ Outbound Server Usage -
$0.29557 per 1 million outbound ad requests
✔ Storage Usage -
$0.01611 per 1 million outbound ad requests, based on standard storage
Reserved Instances are available for purchase to reduce Server Usage costs reduce Server Usage costs
Display Real-Time-Bidding
Mediation (SaaS, almost FREE)
✔ Inbound Server Usage -
$0.28359 per 1 million inbound ad unit requests
✔ Outbound Data Usage -
$0.18286 per 1 million outbound ad requests
✔ Outbound Server Usage -
$0.29557 per 1 million outbound ad requests
✔ Storage Usage -
$0.01611 per 1 million outbound ad requests, based on standard storage
Reserved Instances are available for purchase to reduce Server Usage costs reduce Server Usage costs

Get In Touch With Us

Let us help you monetize your Mobile Applications and Sites.  If you have any questions, a VRTCAL team member can help.

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