VRTCAL’s proprietary Traffic Shaping technology, we call Trafficr, adjusts volumes of bid requests in real time from our app developers, web publishers and CTV streaming channel owners to all demand partners.
Trafficr 3.0’s sensitive granularity results in an average aggregate volume reduction of 64%, with a 22% bid rate increase and 15% revenue increase.
As demand partners increasingly focus on RPM, Trafficr is able to exceed those requirements. This feature encompasses VRTCAL’s omnichannel formats across multiple levels of data sets.