VRTCAL Management team

Todd Wooten, Founder & President

Todd has been in the digital media and advertising sector for 20+ years covering content management, distribution, and advertising mediation and has been a technocrat since his early Peace Corps days as a small business systems advisor in Pakistan and Botswana.

Seeing a need for vertical integration, mediation efficiency improvements and transparency in a disorganized mobile application advertising sector, he founded VRTCAL in 2016 as a mobile developer-first technology platform. Todd holds B.S. and MBA degrees from the University of South Alabama. His interests are all things soccer and fishing, and he resides in Santa Barbara, CA with his wife and 2 children.

9/1/2021: Game World Observer - VRTCAL’s Todd Wooten on game ad innovation driven by changing consumer behaviors
8/25/2021: App Developer Magazine - App advertising models in the future
8/13/2021: StreetFight - Why Content Is Replacing Clicks as the Cornerstone of Digital Marketing
7/30/2021: StreetFight - Expert Roundup: Data-Driven Advertising's New Playbook
4/12/2021: AdExchanger - App Developers Will Need To Commit To Cohorts. Don’t Be Left Behind.
4/1/2021: BizReport - Expert: Why mobile brands need cohorts
3/1/2021: AdExchanger -What About That Forgotten 70% Of Mobile App Inventory?
2/1/2021: App Developer Magazine - Mobile App Direct Selling Advertisements is Finally Opening Up
12/17/2020 ANA.net - Advertisers Are Following Audiences to Safety and Performance
11/17/20: AdExchanger - Will 2021 Be The Year SPO And DPO Reconcile?
10/28/20: App Developer Magazine — How to unlock mobiles hidden data trove without touching privacy
10/15/20: StreetFight Podcast — Heard on the Street, Episode 57: Streamlining the Digital Ad Stack
9/25/20: SalesTechStar — SalesTechStar Interview with Todd Wooten, Founder and President of VRTCAL
9/22/20: eMarketer — Identity 2020
8/24/20: What’s New In Publishing — VRTCAL and the benefits of a DPO strategy in mobile advertising: Q&A
6/17/20: eMarketer — Amid COVID-19, Organizations Weigh Need-to-Know Data with Consumers’ Right to Privacy
6/9/20: Innovative Agency Podcast — What’s Your Mobile First Strategy?
6/8/20: eMarketer — Consumer Privacy in the Age of COVID-19
4/20/20: State of Digital Publishing — Todd Wooten – VRTCAL
3/18/20: MarTech Advisor — 20 Expert WFH Tips for Marketers in the Coronavirus (COVID-19) Outbreak

Monica Chang, Director of Strategic Partners

Monica joined the VRTCAL publisher team in 2017. After Business Development roles at Smaato and Amobee, Monica saw in VRTCAL the unique opportunity to bring her expertise and make an impact on a growing team. As Director of Strategic Partners at VRTCAL, Monica’s responsibilities include growing and on-boarding key supply partners. She is passionate about the ever-changing mobile landscape, specifically new trends and products. Monica graduated with an M.A. in Asia Pacific Studies from the University of San Francisco. She is soul-cycle and foodie obsessed.

4/28/20: Publishing Executive — What Publishers Need to Know About Gen Z

Brad Villeggiante, Director of Operations

Brad began his mobile ad tech career in 2013 as an Associate Account Manager at Smaato, before moving to become an Account Manager, Senior Account Manager and finally Director of Account Management.

Brad holds a B.S. degree in Business with an Emphasis in Marketing from San Jose State University along with an M.S. degree in Business Management from The University of Edinburgh. The ever-evolving industry is what Brad enjoys most about mobile ad tech. Every day is truly different and the evolution of when he started his career versus now has completely changed.

Bijan Ziaei, Director of Demand Partnerships

Bijan is responsible for managing relationships with existing DSPs and advertisers as well as onboarding new prospects. He has a long track record of managing demand relationships in the mobile space, having previously held the position of Senior Manager of Demand at AerServ (acquired by InMobi) before joining VRTCAL in 2017.

Since joining the industry in the early days of mobile app programmatic advertising, Bijan has pushed for increased transparency and efficiency in the supply chain and continues to be an advocate for better practices in the advertising ecosystem. Bijan graduated with a B.A. degree in Economics from the University of California, Irvine. In his free time, he enjoys going on hiking excursions with his wife, playing hockey, and reading sci-fi.