TAKE CONTROL OF YOUR REVENUE
Use VRTCAL for your Demand-Path Optimization (DPO). Our platform upgrades your tag-based, server-based, partner connections & Prebid partners. Increase your part of the ad spend by 10% to 25% with a successful DPO strategy.
WHY
Improve efficiency
Remove latency
Unify your mediation & SDKs
Reduce costs
Increase revenues and margins
Customer Support provided
HOW
Add any Display S2S & VAST connection
Add any RTB Endpoint
Add any JS tag
Extensive mediation & auction tools
CUTTING-EDGE 
FEATURES
Video
Pre-Roll, Interstitial & Rewarded ad units.
DISPLAY
Display, Interstitial & Companion ad units.
MRAID
The VRTCAL SDKs provide MRAID support for more engaging and interactive advertisements that vring in higher CPMs.
CTV
VRTCAL supports Connected TV.
Audio
VRTCAL supports DAAST and Rewarded Audio ad units.